AI Insights · Timothy · July 2025
Top 5 Social Apps in Australia: Q2 2025 Performance
Explore the performance of the top 5 social apps in Australia for Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the top social apps in Australia showed varied trends across downloads, revenue, and active users. Here is a closer look at the performance of these apps.
TikTok - Videos, Shop & LIVE maintained a robust presence with weekly revenue peaking at around $869.6K in mid-May. Downloads were consistent, fluctuating between 42K and 53K, while active users remained strong, reaching nearly 3.9M by the end of June.
Grindr - Gay Dating & Chat saw a revenue peak of approximately $167.6K in early May. Downloads were steady, ranging from 2.1K to 2.5K weekly. Active users experienced a decline, starting from 58.5K and ending at around 50K.
Bigo Live - Live Streaming App experienced a notable revenue increase, reaching $89K in the last week of June. Weekly downloads varied, peaking at 6.3K, while active users fluctuated, ending the quarter at about 8.4K.
Facebook continued to garner significant weekly downloads, peaking at nearly 50K in late May. Revenue showed slight variations, with a high of $53.4K in early June. Active users remained steady, ending the quarter with approximately 17.4M.
Instagram saw consistent weekly downloads, culminating at 43.9K by the end of June. Revenue was stable, peaking at $58.8K in late April, while active users hovered around 8.9M throughout the quarter.
These insights are derived from Sensor Tower's comprehensive data, offering a detailed view of app performance across platforms in Australia. For more detailed insights, check Sensor Tower's analytics.
